Social Media Marketing

Our Social Media Marketing Process

Social Media Marketing has always been important to engage and expand the audience across the web. Its process consists of research and strategy, profile setup in social media, campaign, as well as analysis and reporting.

Research and Strategy

Research and Strategy

Social Media Marketing (SMM) is there to make sure your business to get social media marketing campaign. For that purpose, in this SMM process, we need to learn about the client’s business, social presence, and the important is competitor. This research process includes audience research, project brief and competitive analysis.

Once we are done with it, we will need to make comprehensive SMM strategy and plan for outlining your business goals. This strategy process will include profile strategy, engagement strategy, measurement planning, content strategy, and advertising strategy.

Profile Setup in Social Media

Profile Setup in Social Media

In this process, we will create an eye-catching profile in your social media that will attract your customers. Using the best picture and an awesome short paragraph about your business will convince your potential customer.

We will make sure that your social media profiles linking to your business website too. This will drive visitors to your money site which means will increase your conversion rate.

Campaign

Campaign

The third step that you need to go through in social media marketing is the campaign. The recommendations from both the profile and content strategies will be implemented in this phase. We will determine nd schedule which content should publish on your social media based on your profile.

While advertising campaign is running based on your budget, we will keep good interaction with your followers or social media users accross the internet. These steps should be done in order to hit the campaign goals.

Analysis and Reporting

Analysis and Reporting

The last process in every marketing strategy would have been the analysis and reporting. Providing regular report with the analysis of the KPIs, campaign performance and also goal tracking, as well as adjusting project plan based on the results, has always been the aim of analysis and reporting process.

Of course, there is monthly performance report and quarterly review to be taken care of. This process of social media marketing and the other previous processes need to be completed to reach your business goals in social media marketing.

Web Analysis & Consulting

The Importance of Web Analytics

  • Google analytics is meant to get deep understanding of visitors’ behavior in your website and to create reports of it by collecting your visitor data.
  • The reports in our Google analytics include Audience, Acquisition, Behavior, and Conversion. It is all about your visitors; who they are, what they are doing, etc.
  • Google analytics is the tool that helps you to make up-to-date change in order to improve your website more which will result in drawing more traffic to visit your website too.
  • Our analytics allows you to find your website’s strength and weakness. It is also needed to determine your business goals for the sake of ensuring the success of your online business.

Web Analytics Service

From what we talked about earlier, you should have known that Google analytics is especially important for the growth of the website. Complete and correct analytics data is needed to measure the website’s improvement and make its achievement clear. Here, we provide some services regarding this matter. There are analytics implementation, reporting and analysis, and enhanced ecommerce setup.

Analytics Implementation

Analytics Implementation

First, there is analytics implementation. Its service includes all sorts of tracking, like campaign tracking, goal tracking and funnels, ecommerce tracking, etc. The implementation does more than identifying your website problems. To fix those problems, the analytics implementation will track the data properly according to your business goal. The outcome of this implementation projects would be clean, comprehensive, segment able, and use-centric data.

Reporting and Analysis

Reporting and Analysis

Getting the data alone is not enough to get actionable insights. It should have been visualized meaningfully. It is meant to provide deep understanding of your business after all. If it is us, then we would gladly customize a dashboard and report according to the importance of the business. Report on demand can also be made according to the client’s requirement. We can also help you make better decision for your business with our analysis services.

Enhanced Ecommerce Setup

Enhanced Ecommerce Setup

The last service in our web analytics service would be enhanced ecommerce setup. New statistics, insights, and conversion optimization chances will be opened through this service. Here, you will eventually see your customers’ behavior before purchasing your products. You will know, how, when, where the products are abandoned. You will also get the report of the transactions, revenues, order values, and product coupons. This is what you will obtain from our last service of free website analytics audit.

Email Marketing

Our Email Marketing Methodology Increases Your ROI

Increasing return on investment can be done by utilizing email marketing through dialogue between yourself and your potential or current customers to build trust and brand awareness.

Email marketing methodology we use includes three processes in which the first deals with research and data collection, the second with email design, and the last with tracking and analysis.

Research and Data Collection

Research and Data Collection

The first and foremost of our email marketing methodology is to do research and data collection. From the email signup form, we should have been able to know the nature of your customers for the sake of meeting their expectations. This will also help you to segment your customers.

If we are going to ask for information in this first process of email marketing, remember to not ask so much. It is to avoid the decrease of your email signup rate because people are annoying when they have to answer so much question or to fill so much column. Just ask the information that we will really use. Usually, the information includes the title, company, location, and their contact person.

Email Design

Email Design

When we speak about email marketing, you should have realized that the design of the email marketing is very important. We would have been able to optimize click-through rates if we do careful strong-calls-to-action placement as well as the supporting images placement.

In this process, we will send the right emails with specific design to the right customers. We should make sure that the landing page of the click-through reflects email elements to fulfill the subscribers’ expectation and complete the conversion.

Who would like to read bad designed and unstructured email anyway? In short, triggering clicks and driving traffic to your site are the goal in this process.

Tracking and Analysis

Tracking and Analysis

The last process in our email marketing method that we definitely can’t leave out is none other than tracking and analysis. Here, we will have to find the optimal time and frequency to reach the customers, and obtain actionable results.

The statistic rates regarding the open, click-through, and hard and soft bounce should all be tracked and measured. It is to make sure the highest possibility of the percentage for the subscribers to open and click through the email campaign. So, measurement plays vital point in this kind of marketing.

Website Design

Our Qualities for Making Us Distinct than the Others

Yes, we are very different than the others. We are the professionals when it comes to client’s business goal fulfillment. We clearly understand that fulfilling that goal is the most important thing of all. It is not about making the website beautiful and dynamic only. Here, we have some valuable qualities to ensure the success of your online business.

Responsive Design

Responsive Design

Speaking about website design, it is essential to make responsive design for your website. Responsive design is certain design that is made so that the website can be compatible to any devices, like mobile, tablet, and desktop version. You know, website design is said to be the door of people’s interest. If they are interested in seeing what is in your website, it can foreshadow the success of your online business in the future. With our design, we will ensure you to get your hands on more business goals too.

SEO Friendly

SEO Friendly

Although your website’s design is very beautiful and functional, it is not always meat that it is SEO friendly. If you ask our help, then we will gladly improve your design so that it gets high visibility in the search engines. We will make website structure that can be followed by search engines. You should know that the higher the frequency of your website seen through the search engines, the more your website will be known in public and visited by many internet users.

Strategy and Website Planning

Strategy and Website Planning

With you, we will create innovative strategy and website planning to hold your brand high. For that to happen, it should have been clear already that the strategy and the planning should be well defined. That is why our strategy and planning will be done by understanding the client’s business goal, defining the brand, and defining the target audience. Furthermore, the foundational elements will also be identified so that the business plan is supported and real value is produced.

Goal-Driven Design

Goal-Driven Design

Other than deciding on the purpose of the website, identifying the audience, and determining the brand image, you should set your goals too. After all, those goals are very influential for website design. We understand that not all clients have their goal already. Most of them might even don’t know about it at all. Thus, we offer our help to define your digital goal. With us, the design elements will be shaped and focused to meet those goals. Yes, they must synchronize to each other so that goal-driven design can be realized. These are the qualities of our website design.

Pay-Per-Click Marketing

The Process of Our Pay-Per-Click Marketing

Pay-Per-Click marketing has its process that consists of four important steps. They are research and strategy, landing page creation and campaign setup, optimize for ROI, and analysis and reporting

Research and Strategy

Research and Strategy

Pay-Per-Click marketing will start its process from research and strategy phase, just like the other marketing processes. Here, we would have to learn about anything related to the client, like his business, website, and competitors.

The complete research process will include project brief, PPC audit, keyword research, and competitive analysis. After that, we can move on to make comprehensive PPC strategy and project plan to outline the business goals.

Landing Page Creation and Campaign Setup

Landing Page Creation and Campaign Setup

Once the strategy and the plan has been set, we will put that plan into action by implementing the recommendations of the landing page through development and collaboration together with the client from the paid search strategy.

This marketing process of pay-per-click consists of some steps to follow; landing page design for optimal converting landing pages, campaign setup to create or edit existing campaigns, and landing page implementation to create or edit landing pages for new campaigns and ensure implemented conversion tracking and minimized page load time.

Optimize for ROI

Optimize for ROI

So, what do we need to do after putting the plan into operation in that process of PPC marketing? Optimize for ROI is what comes next. Based on the keyword, landing page, and ad copy performances, you will monitor and adjust campaigns. This very process of PPC marketing will include short-term adjustments in which based on short term performance indicator, we change bids, ads, and landing pages. There is also campaign adjustments in which based on trends, we make global change to the campaign.

Analysis and Reporting

Analysis and Reporting

In Pay-Per-Click marketing process, analysis and reporting will conclude all the processes above. What we do here is that there must be regular report and project plan that must be provided and adjusted respectively. Through monthly performance report, the goals, metrics, tasks, and plan will be documented.

Meanwhile, the campaign and its adjustments will be overviewed in quarterly overview. Once these two steps in analysis and reporting process are done, your website should have been enhanced into a better online business tool.

Search Engine Optimization

The Process of Search Engine Optimization

SEO is an important methodology that influences the successful level in digital marketing. Even if you do have websites on your own, that alone does not guarantee those sites will be visited by many internet users in this world, which it will be equal to your sales or earning, although the internet itself is very worldwide. In order to drive the internet users to see your websites, you have to reach high-ranking position in the search engine result by following SEO process.

Research and Strategy

Research and Strategy

The fist step of SEO process is research and strategy. The research step is done to learn more about your business, website, and competitors to obtain clear documentation. This step will include project target, keyword research, SEO audit, and competitive analysis.

After that, you may define your business target and successful indicators. Then you break it into an action plan, step by step strategy to accomplish your target including on and off-site strategies, and content strategy.

On Page Optimization

On Page Optimization

Let’s move on to the second step of the SEO process, on page optimization. What must be done in this step? We will set the content structure and link it to other contents. We also will do technical implementation (some coding jobs) to adjust the website.

Content Marketing and Link Building

Content Marketing and Link Building

The next phase you need to get through is content marketing and link building. If the previous step has something to do with the on-site strategy, then this one is the opposite of it.

This third process of SEO will do the implementation of the project plan through promote your website and content sharing. Besides writing articles on your website, you should write other articles and share it. You can be a guest post to another website and publish a press release. You also may share your article on social media.

Analysis and Reporting

Analysis and Reporting

Analysis and reporting is the last step in optimization process. This step will be done by providing regular report regarding campaign performance analysis, KPIs, and goal tracking.

The adjustment of project plan according to the results will be done in this step as well. This step includes monthly performance report and quarterly review.

Ecommerce Web Design

The Features of Ecommerce Website Design

Ecommerce website design is the design for the website that is used for business of buying and selling goods as well as services on the internet. We, as the ecommerce website designers, will give our best effort to increase traffic, sales, and repeat visitors to your website. Here are the features that we offer to you.

Product Management

Product Management

We consider that product management in the website is very important to aim for the increase of traffic, sales, and repeat visitors. Thus, we will design your website into the one that can provide all product information, the extensive details (price, ready stocks, etc) in clean and concise manner. If the products are out of stock, we will allow the users to sign up for further notification when the products arrive.

Checkout Functionality

Checkout Functionality

Basically, for calls-to-action feature, we might encounter “Add to Cart”, “Checkout”, or “Submit Payment” on a website. For successful ecommerce website, we suggest to have one primary calls-to-action in each page. Furthermore, we also suggest you to have the secondary one in case the users are not ready to buy the products, but willing to download the software demo.

Payment Gateway

Payment Gateway

For the payment gateway, we will not only make ecommerce website design that displays payment confirmation page once the users click the “Submit Payment”. But, we will also give another payment confirmation through an e-mail. Tracking information is also important when the order has shipped. This should have made the users feel at ease till the end of the transaction.

Shipping Management

Shipping Management

Our design for the ecommerce website also offers double shipping options. There should have been one option in which we pay more for fast delivery and another option in which we are good to pay less for slower delivery. Not all people have the same needs. Thus, these double options should have been very helpful for them.

Promotion

Promotion

Speaking about promotion feature, it becomes something important to drive the traffic to visit certain parts of your website. It can be done by highlighting the promotions, on seasonal holidays for example. Surely, the users would like to know more about it, if the promotions are interesting enough and are visible to the eyes. This is how the promotion feature is in our ecommerce website design.