The Process of Our Pay-Per-Click Marketing
Pay-Per-Click marketing has its process that consists of four important steps. They are research and strategy, landing page creation and campaign setup, optimize for ROI, and analysis and reporting
Research and Strategy
The complete research process will include project brief, PPC audit, keyword research, and competitive analysis. After that, we can move on to make comprehensive PPC strategy and project plan to outline the business goals.
Landing Page Creation and Campaign Setup
This marketing process of pay-per-click consists of some steps to follow; landing page design for optimal converting landing pages, campaign setup to create or edit existing campaigns, and landing page implementation to create or edit landing pages for new campaigns and ensure implemented conversion tracking and minimized page load time.
Optimize for ROI
Analysis and Reporting
Meanwhile, the campaign and its adjustments will be overviewed in quarterly overview. Once these two steps in analysis and reporting process are done, your website should have been enhanced into a better online business tool.