Our Email Marketing Methodology Increases Your ROI
Increasing return on investment can be done by utilizing email marketing through dialogue between yourself and your potential or current customers to build trust and brand awareness.
Email marketing methodology we use includes three processes in which the first deals with research and data collection, the second with email design, and the last with tracking and analysis.
Research and Data Collection
If we are going to ask for information in this first process of email marketing, remember to not ask so much. It is to avoid the decrease of your email signup rate because people are annoying when they have to answer so much question or to fill so much column. Just ask the information that we will really use. Usually, the information includes the title, company, location, and their contact person.
In this process, we will send the right emails with specific design to the right customers. We should make sure that the landing page of the click-through reflects email elements to fulfill the subscribers’ expectation and complete the conversion.
Who would like to read bad designed and unstructured email anyway? In short, triggering clicks and driving traffic to your site are the goal in this process.
Tracking and Analysis
The statistic rates regarding the open, click-through, and hard and soft bounce should all be tracked and measured. It is to make sure the highest possibility of the percentage for the subscribers to open and click through the email campaign. So, measurement plays vital point in this kind of marketing.